Updated Agency Section

By Adam Carter - November 25, 2020

For those not familiar with this section of the Convertr platform, the Agency area is a way to assign advertisers into management groups.

Think of them as teams within your organisation who are responsible for managing certain clients or channels. Common examples are:

  • Agency clients use this section to restrict Account Manager’s access to their list of accounts
  • Publisher clients often use this section to separate their different publications
  • Direct brands can separate access by region (EMEA vs North America) or by channel (events vs social)

From the Agency section you can define which advertisers the agency will manage and configure their data masking settings. Users with the Agency role are then assigned to a specific agency and can only see data linked to those advertisers.

Only Admin users can manage Agencies, and we’ve made some improvements on how to:

  • Add agencies to the platform
  • Associate advertisers to an agency
  • Enable and manage data masking for the agency

Agency Listing

The first noticeable change is the streamlined interface, which is now condensed into a single page with multiple actions rather than spread across several interfaces.

Before After


Associating Advertisers

We have made several UX improvements when associating advertisers. Before it took multiple clicks to link the advertiser to the agency. Following the release, this is now down to a few clicks without leaving the page.

Before After

Click the ‘View’ button.



Click the ‘Associate Advertiser’ button.



Drag and drop available advertisers to associate them.

Click the ‘Associate Advertiser’ button.



Search for advertisers.



Select and add advertisers.



Save advertiser associations.



Data Masking

Data Masking has now been stripped back to allow the user to clearly select which fields they would like to apply data masking to. With this approach we have now moved to a search-based solution rather than displaying all fields on page. Additionally in this section you are able to manage whether the agency has data masking on or off using a toggle configuration.

Before After

Click the ‘View’ button.



Select and save the data types to be masked.

Click the ‘Data Masking’ button.



Search data fields to be masked.



Select and add data fields to be masked.



Save data fields to be masked.



Agency Details

We have also simplified the amount of data now needed to add an agency to the platform. With this we have removed a lot of unnecessary data to input, seen below with points 1 to 4 include URL, Address, data masking (this has been moved to the data masking section) and upload logo.

Before After

Click the ‘View’ button.



Edit or update the agency details.

Click the ‘Edit’ button.



Edit or update the agency details.





For further assistance or support on how to use the functionality, please reach out via support@convertr.io.

Launching Bulk Edit: what it means for users

We're excited to announce the release of our new Bulk Edit feature. This feature will enable Admin, Agency, Call Centre and Publisher users to manage and correct data at mass, giving them greater control of the data uploaded. Prior to this rele

Campaign Publisher Update

A streamlined user experience and enhanced features are what you can expect from our updated Campaign Publisher section. The Campaign Publisher area in the platform is one of our most powerful tools for managing your campaign lead sources. It’s

New Fixed Cost Publisher Payment

Our new fixed-cost publisher payment setting makes it easy to manage more contract options. Many early Convertr customers were looking for a platform to simplify the demands of their CPL-based payments. As our customer base has grown, we've evolve

Ready to Get In Touch?

   London: +44 (0)203 617 7659       Denver: +1 (720) 699 7880   

Contact Us