Lead Caps on Variable Payout Bands

By Adam Carter - June 13, 2018

One of our most popular releases from our 2017 roadmap introduced Variable Payout Bands, allowing users to set different payout rates for the different call-to-actions found on our forms.

Following a successful and well adopted initial release, we’re pleased to introduce the ability to add caps (or limits) to the variable payout bands.

Having separate budgets for countries within a region is a typical scenario. The below example outlines the payout breakdown for and EMEA media plan.

Region Country Breakdown CPL CAP
EMEA UK £50 50
EMEA Germany £35 40
EMEA France £40 20
EMEA Spain £25 30
    Total 140

Setting this up within Convertr is shown in the example below, where variable payout bands have been set for the UK, Germany, France and Spain. CPL rates and the caps per country are also included.

Users are now able to cater for multiple payout options and enforce delivery targets within a single campaign, as opposed to previously having to setup individual campaigns for each payout/call-to-action.

Other common use cases include different payouts and caps for states, job titles and company turnover.

For more information or support with Lead Caps on Variable Payout Bands, please reach out via support@convertrmedia.net

Introduction of Dynamic Form Behaviour

As part of the Global Forms release, customers using Convertr web forms will see exciting new features to improve usability and provide new dynamic form content. The following release will impact customers using Convertr forms to capture web leads

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