By Adam Carter - June 13, 2018
Following a successful and well adopted initial release, we’re pleased to introduce the ability to add caps (or limits) to the variable payout bands.
Having separate budgets for countries within a region is a typical scenario. The below example outlines the payout breakdown for and EMEA media plan.
| Region | Country Breakdown | CPL | CAP |
|---|---|---|---|
| EMEA | UK | £50 | 50 |
| EMEA | Germany | £35 | 40 |
| EMEA | France | £40 | 20 |
| EMEA | Spain | £25 | 30 |
| Total | 140 |
Setting this up within Convertr is shown in the example below, where variable payout bands have been set for the UK, Germany, France and Spain. CPL rates and the caps per country are also included.
Users are now able to cater for multiple payout options and enforce delivery targets within a single campaign, as opposed to previously having to setup individual campaigns for each payout/call-to-action.
Other common use cases include different payouts and caps for states, job titles and company turnover.
For more information or support with Lead Caps on Variable Payout Bands, please reach out via support@convertrmedia.net
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