Convertr Award for Product Innovation

By - May 16, 2016

Convertr has been officially recognised for their product innovation with a ‘Highly Commended Award’ at the PMA’s 2016.

Convertr launched a brand new product set aimed at the B2B performance marketer in 2015, which enabled marketers engaged in lead generation to automatically improve and route leads in realtime. The Convertr platform has a range of features that make it the perfect lead management tool for B2B organisations.

Convertr now integrates with CRM and marketing automation software, such as Salesforce, Marketo, Oracle Marketing Cloud, Adobe and Microsoft Dynamics. B2B marketers can route their leads through Convertr to validate them in realtime before entering their CRM or marketing automation. The platform saves marketers time and valuable budget in ensuring only leads with a verified email or telephone number and that match their custom business rules are processed.

In less than 12 months Convertr has on-boarded leading B2B businesses, including agencies Mediacom and DWA, publishers Incisive Media and Dennis Publishing as well as content marketing specialists Pulse. The platform now processes over 500,000 leads a year for globally recognized brands like IBM, HP, and Dropbox.

To find out more about Convertr’s B2B features, click here.

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