By Convertr - February 7, 2023
This remains the case more than four years on. And in October 2022, the ICO announced a financial penalty of £4,400,000 for a company who failed to process personal data in accordance with the technical and organisational measures required by GDPR – so what’s the solution?
We can see that there is a clear shift towards increasing data privacy, and with security still amongst companies’ top priorities according to research by EY, it is crucial that businesses focus on cybersecurity if they want to effectively protect their enterprise. This is why businesses must look internally and begin building out their security strategies if they want to stay ahead of the curve and keep up with a complex regulatory landscape.
Whilst there are multiple factors that contribute to building a secure, compliant business, we would suggest that investing in the right technology is one of the most important, as it lays a solid foundation upon which businesses can build a robust programme.
In this blog, we’ll explore some of the risks associated with data security, how these can be overcome and why a solution like Convertr can help in eradicating any compliance fears.
With an increase in digital transformation, comes an increase in digitally held data. However, digital transformation without cybersecurity is a recipe for disaster. And research from Forbes has confirmed the risk, with 82% of IT and C-suite executives having reported one or more data breaches after implementing new technology within their infrastructure.
However, reliable and resilient digital transformation can only be achieved when it has a foundation of cybersecurity beneath it. By sidestepping cybersecurity in a rush to digitalise, organisations, their employees and their customers risk being left exposed. With data breaches costing on average $4.24 million, it is essential that businesses take the time to lay considered cybersecurity groundwork before digital transformation can safely occur.
For B2B marketers, this rings even more true, as if they fail to stay abreast of data security, they run the risk of becoming vulnerable to threats, which can lead to loss of customers, potential lawsuits, and fines.
To keep their customer data secure, B2B marketers need to ensure that they only collect vital data from their clients or customers. This will not only decrease the associated risks, but it will also help to increase customer confidence. They also need robust technology that can automate manual processes, reduce data handling, and has the correct security measures in place to avoid a breach.
With Convertr, marketers can be confident that their data is stored, handled and processed securely. Several security measures are in place to protect personal data. Some of these include:
It is important to note that these measures are embedded into the core of the platform – compliant processes are must haves, not nice to haves.
It’s important to recognise that we are in a new era of empowered individuals. Prospects and customers want to understand how their data is being collected, shared and used. And now that they have legislative rights as to what information businesses can access, and how they can use it, it is even more crucial that it is being handled correctly.
The news is filled with reports that the Information Commissioner’s Office (ICO) is continuing to clamp down on businesses who are failing to securely protect and handle personal data, which is why technology that can mitigate the risk of a breach should be a top business priority.
Convertr is at the forefront of data governance and security. Contact us today to discover how we can help you take the necessary steps to protect both your own and your customers’ data, adhere to industry regulations and stay compliant.
A Meeting Place, Not A Marketplace
This paper explores the issues associated with the marketplace, and how the Convertr Ecosystem is bringing transparency, improved data quality and open communication to brands, agencies and suppliers.
Download Whitepaper
5 things to consider before investing in a lead management operating system
Lead management has been defined as the process of identifying and nurturing potential customers all the way through to conversion, all of which is underpinned by technology that automates this process. Whether you work in Sales, Marketing, or ano
U.S Data Privacy Laws: How Convertr Ensures Data Compliance
2023 has seen new state privacy laws come into fruition across the United States. Similar to the European Union’s General Data Protection Regulation, individuals in the US will now effectively own their personal information. This means that they
What is a lead management operating system?
Lead management has been defined as the process of identifying and nurturing potential customers all the way through to conversion, all of which is underpinned by technology that automates this process. The Convertr lead management operating syste
Book a demo with one of our experts to review your current demand generation process, define your objectives and answer any questions.
London: +44 (0)203 617 7659
Denver: +1 (720) 699 7880