Convertr is proud to have been shortlisted for the Platform Innovation Award at the 2016 Performance Marketing Awards, which take place on 26th April in London.
The award shortlisting is in recognition of Convertr’s innovative work in developing and launching a B2B product that captures, validates and automates the full lead generation process as well as tracking the sale ROI. B2B brands have highly custom lead generation needs and challenges that are very different from the consumer performance marketing space and as such was a challenging sector to address.
The product launch has been a phenomenal success for Convertr since the initial roll out in March last year, and is now used by renowned brands such as Symantec, Citrix and Dropbox, global agencies Mediacom, DWA and Pulse as well as publishers Incisive Media and Dennis Publishing.
Emma Bowkett, CEO at Convertr commented:
“Our B2B features have been a runaway success for the business and enabled us to engage with and help a completely new client base. We’ve been working hard at developing this side of the business for over 18 months and it’s enabled us to move ahead of the game as the only performance marketing platform that genuinely caters for both B2C and B2B companies. This award nomination is a great validation for the work we’ve done.”
Rupert Denny, Business & Technology Director at Mediacom is just one of Convertr’s current B2B clients who’ve benefitted from the new product launch:
“Having worked with Convertr since the inception of their B2B product they have become an invaluable cog in our lead-gen process ensuring higher quality and better qualified leads for our clients.”
For more details on the B2B specific features for Convertr, click here.