Back in November last year, you may have noticed a new menu item in the main navigation of the Convertr platform.
Our Connected Apps section received a promotion (previously being tucked away within a Campaign) after the Product team finalised an exciting new partnership with LinkedIn.
Our new LinkedIn Connection allows you to automatically pull through your LinkedIn LeadGen responses – enabling you to reduce the time of manually transferring data out of LinkedIn into other systems. The data can now be securely synchronized straight into your Convertr campaign and allow us to handle the formatting, validation and delivery of these leads. Combined with our powerful new enhancements to Value Transforms you can also manipulate the records to improve the quality of the data from LinkedIn, all in real-time.
As part of the same release, we deployed a beta version of our LinkedIn Campaigns feature, enabling you to push a Convertr campaign to LinkedIn. This allows you to transform your Convertr forms and White Paper assets into LinkedIn Ads and LeadGen Forms whilst automatically creating your connection for leads to come into your Convertr campaign.
If this wasn’t enough, we have some other exciting developments lined up for the Connected Apps section in the coming months with our new partnership with Marketo rolling out in early March.
For further assistance or support on how to set up the ‘LinkedIn Connected App’ functionality, please reach out via firstname.lastname@example.org.
If you do not have access to this functionality please speak to your account manager so you can find out how to unlock this great tool.