Posts with Insights Category

Bringing you the latest product releases, leading insights, and the latest news and company updates about everything Convertr.

What is a lead management operating system?

Lead management has been defined as the process of identifying and nurturing potential customers all the way through to conversion, all of which is underpinned by technology that automates this process. The Convertr lead management operating syste

Ignite 2023: what do we mean by transparency?

We were delighted to host a panel discussion with one of our fantastic customers, Intentsify, on: ‘Greater transparency means greater revenue: the key to a winning B2B marketing campaign’. Not only did we speak at the event, we were also lucky

It’s time to talk about transparency

The word 'transparency' is becoming a buzzword across the industry. We're seeing more and more conversations online around the transparency of data and compliance. Indeed transparency is a crucial part of the GDPR, but we believe it is required ac

5 ways to reduce costs with Convertr

It is no shock to CFOs that when the economy falters, responsibility to review and adjust budgets falls on them - and this time is no different. 2023 will present significant economic challenges, and we can expect to see CFOs from across the globe ad

Demand Generation: Defining a Qualified Lead

Clearing up the Misleading and Multi-faceted World of Leads To fully explain a qualified lead, let's first talk about leads in general. A lead is someone who has provided their contact information and expressed interest in your company or content.

Automating Processes, What’s it Worth?

Automation Nation: With Digital Marketing Experiencing A Revolution, Does Automating Your Lead Gen Process Make Cents? As a marketer working in the midst of a digital media revolution, with a plethora of solutions to automate everything from socia

MarTech ROI. Can You Measure It?

As a marketer, I see the value of marketing automation and our tech stack every day. But, I've struggled for years on how to best communicate the value and return to leadership. A quick google search for MarTech ROI shows I'm not alone, even thoug

CDPs Promote Rock Hard Data Abs, But It Takes Work

Every couple of years, a hot, new trend bursts its way into the collective lexicon of the B2B marketer. In recent years, predictive marketing and ABM took center stage as marketers looked to hone in on the data that underpins just about everything th

Data… The Problem Isn’t What You Think

A couple of months ago, I had a minor medical scare. On the day I was getting my brown belt in Brazilian Jiu-Jitsu, I woke up with a throbbing pain in my lower calf. I hadn’t injured myself recently, so being the hard-headed person that I am, I wra

The Fall of Predictive Analytics…What Went Wrong

It wasn't long ago, four, perhaps, five years ago when the term "predictive analytics" was the most exciting thing in B2B martech. Coming in with the promise of leveraging a company's first-party data, combined with a "secret sauce" of third-party da

How To Use YouTube TrueView For Demand Generation

Digital video is taking over the marketing world. According to Animoto, 80 percent of millennials consider video content when making a purchase decision, and 60 percent prefer to watch videos rather than read a company newsletter. Brands are using Y

5 Demand Gen Goals To Boost Your Growth In 2019

Want to do better at demand generation? You need to set clear goals. According to Convince and Convert, setting clear goals gives you a staggering 429% greater chance of reporting success on your marketing campaigns. Setting goals that are realistic

The 3 Keys For Confidence in Lead Generation

Here’s a question: What do we really want from our lead generation process? Ask any marketer what they want from their lead generation, and you know they’ll have an answer at the ready: better lead quality, scalability, a more targeted approach

Lead Generation: Less Can Actually Be More

Content marketers today are faced with a wide range of conundrums in trying to drive engagement. Quite rightly a lot of time is spent agonising over the range and quality of the content being produced, the format of the content and it's place in help

Why Time Literally Is Money for Lead Generation

You would think that in a $30 billion industry that had matured well over a decade, that by now you would see the majority of businesses running the basics like a well-oiled machine. Particularly when this industry has a vast array of research, co

Why Don’t Marketers Put Data Quality First?

According to Experian, 91% of organisations have had problems with their contact data and 88% believe contact data errors affect their bottom line. They're pretty big stats and there's plenty more research out that backs up these figures. So the fir

5 Steps That Guarantee Better Quality Leads

For most performance marketers, lead generation is a vital part of the marketing mix but many don’t realise the amount of spend being wasted on poor quality leads. Many marketers are buying leads on CPL metrics giving them comfort that they're bud

Three Must Haves for Lead Generation

In principle lead generation is a straightforward process that goes like this - find out who's interested in your products and/or services, collect their details, and close the deal. In practise, of course, things can get more complicated.  Each of

Best Practices for Your Lead Generation Campaign

Marketers nowadays are familiar with the concept of a 'return-on-investment', and indeed many are tortured by the phrase - beaten about the head with it by their superiors, even as they try to get to grips with how to measure it accurately in the fir

The Power of Rapid Delivery from Start to Finish

If you follow us on Twitter then you might have spotted a (slightly boastful) tweet of ours. We've been working hard on a major campaign for an automotive manufacturer over the last few weeks.  Central to the whole strategy has been speed of respon

The Trouble With Co-Registration in Lead Generation

From a young age we're taught to share. By the time we reach adulthood it is, for most of us, a concept we're comfortable with and embrace - sharing platters, flat shares, Facebook shares and Slideshares. At Convertr we're all about sharing

What Can Lead Generation Do For You?

We're in a lucky position, here at Convertr.  Lead generation is a product that almost every business needs, or could do with more of.   We're also in a challenging position at times, in that many businesses haven't heard of lead generation, or at

Virtual Test Drives, Taking A Step Further

Nissan have recently put out an interesting twist on the virtual test drive to showcase the forthcoming new model Note. Things start normally enough, but quickly take a turn for the dramatic as a runaway bride / groom hijacks your peaceful test driv

Not Spying But Targeting, Appropriate Advertising?

Score one for common sense: MPs have today acknowledged what many of us in advertising have been saying for some time - that ad targeting is not the same as infringing privacy. It's refreshing to see that an all-party committee of MPs has dismissed

Sharing? Co-registration In Lead Generation

From a young age we're taught to share. By the time we reach adulthood it is, for most of us, a concept we're comfortable with and embrace - sharing platters, flat shares, Facebook shares and Slideshares. At Convertr we're all about sharing too...m

The UK Automotive Industry Is Booming

The good times are rolling for the UK automotive sector as new car sales continue to increase year on year. According to The Guardian: "More than 162,000 new cars were registered in July 2013 – a 12.7% rise on the July 2012 figure".   Extra

Working in Sales, Warming Up Cold Calls

Ever worked in sales?  If so, then the chances are that the phrase "cold-calling" sends a bit of a shiver down your spine. Picking up the phone and calling a perfect stranger can be discomforting at the best of times.  If you're picking up the pho

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