Madison Logic Joins the Convertr Ecosystem to Strengthen ABM Workflows

Power your lead management process with market-leading intent data to accelerate lead velocity and improve ROI.

Today’s marketing teams face increasing pressure to move faster, personalise more deeply, and deliver measurable ROI—all while managing sprawling, disconnected tech stacks. At Convertr, we believe your systems should be working together, not creating more work.

That’s why we’re excited to announce our latest integration with Madison Logic, a global leader in account-based marketing (ABM) activation. This partnership supports a shared mission: helping marketers enrich, validate, and route their best leads—faster, more reliably, and with complete transparency.

Power ABM at Scale

The success of ABM doesn’t stop at targeting the right accounts—it’s what happens after engagement that makes or breaks performance. Manual lead handoffs, inconsistent processes, and data quality issues can slow down even the best campaigns.

With the new Madison Logic and Convertr integration, joint customers can:

• Enrich leads with real-time intent signals like the MLI Score and topic engagement
• Automatically validate, format, and route leads using Convertr’s rules engine
• Gain full visibility into QA and routing with audit-ready workflows

This integration closes the loop between engagement and pipeline—turning high-intent activity into clean, compliant, sales-ready leads.

A Growing Ecosystem for Seamless Activation and Smarter Pipeline 

The Madison Logic integration is part of a broader expansion of the Convertr ecosystem. We now support 45+ integrations across platforms like Salesforce, HubSpot, Snowflake, and more—giving teams the flexibility to:

• Unify disconnected data sources
• Eliminate manual QA steps
• Activate leads with greater confidence

“As marketing stacks become more complex and AI-driven, data quality and interoperability are everything. We’re building an ecosystem that enables teams to connect tools like Madison Logic—while ensuring the data is clean, compliant, and ready to perform.” – Danny Hannah, CTO of Convertr

We’re focused on giving marketers the tools to simplify how modern marketing teams unify and scale their GTM efforts.

Want to Learn More?

This integration is available now for joint Madison Logic and Convertr customers. Whether you’re aiming to accelerate pipeline, tighten compliance, or scale your ABM strategy, Convertr helps you connect the dots across your stack and make it AI-ready —with less effort and more confidence.

Read the full press release to learn more.

Explore all of our integrations at convertr.io/integrations.