9th annual program honours the marketing, sales and adtech innovators reshaping how brands engage, convert and grow
LONDON, August 6, 2026 – Convertr, the global lead management operating system, today announced that it has been selected as winner of the “Lead Management Solution of the Year” award in the 9th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organisation tracking innovation across the global marketing, sales and advertising technology industry.
Convertr operates as a control layer that governs, validates, standardises and routes data before it reaches CRMs, marketing automation platforms or AI engines. Convertr simplifies lead management, automates reporting and provides insights to help prove ROI and focus strategy. Because Convertr centralises data, lead reporting is fast, consistent and accurate, revealing clear insights to help meet business goals and show the value of marketing efforts.
For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognises standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry.
“Convertr streamlines your lead process. Leads shouldn’t sit idle while you wrestle with manual processes in spreadsheets, slowing down business and exposing you to compliance risks and costly errors. Removing duplicates, correcting formats and mapping fields manually drains productivity and delays valuable leads from reaching sales teams,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Convertr delivers a platform that marketing ops, revenue ops, technology and finance teams all have a reason to care about because clean, connected data and leads create measurable value across every function.”
About Convertr Convertr is the control layer for lead and contact data, sitting between external sources such as publishers, syndication partners and events, and the CRM, marketing automation and AI workflows that run on that data. The platform validates, standardises, enriches and routes those records before they reach downstream systems, improving data quality, cutting wasted spend and removing the manual work of getting clean, usable data into the systems that depend on it. Trusted by global brands including Microsoft, HP, Oracle and Amazon. The best convert with Convertr. For more information, visit convertr.io
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