Convertr and Narrativa partner to connect AI-powered content and campaign execution with demand generation, lead quality and enterprise data infrastructure.
Narrativa, a pioneer in generative AI for business intelligence and automated content, has partnered with Convertr to launch TivaSync, an Agentic AI growth company for regulated industries.
This initiative brings together the complementary capabilities of both companies, connecting AI-powered content and campaign execution with demand generation, lead quality and enterprise data infrastructure.
With advances in AI technology, Marketers can now create content and execute campaigns at scale and speed. However, this increased volume and velocity have also created a greater need for orchestration and quality control.
Narrativa’s generative and Agentic AI technology enables organizations to transform data into marketing content at scale. Through TivaSync, these capabilities are extended to B2B marketing and advertising, connecting content creation, campaign execution and performance metrics in a continuous feedback loop.
Marketing teams can create content, launch campaigns, and respond to performance signals faster, while staying aligned to the right audiences and business outcomes in an intelligent and compliant manner.
As marketing activity and volume increase upstream, it is critical that the demand generated is verified throughout the process.
As leads are generated from campaigns across channels, suppliers and markets, Convertr connects, validates, normalizes, enriches and routes verified, clean data as it enters CRM and marketing automation systems.
This enables a common control point between front-end marketing activities and the rest of the GTM business, enabling marketing to generate higher-quality, more consumable demand while removing manual processing through automated workflows.
As marketing teams seek to leverage AI to increase the speed and scale of their campaign efforts, they need to ensure that the data processes can grow in tandem.
Convertr’s configurable validation, consent and routing controls are 100% independent of the campaigns being run, the publishers involved, and the technologies on the supply side of the data. This gives organizations the flexibility and confidence in choosing their preferred technology and data partners while applying consistent controls across all acquisition activities. This allows enterprise marketers to stop bad data before it enters GTM systems, protect marketing spend, and move qualified contacts to Sales faster.
“The partnership between Narrativa and Convertr brings together complementary capabilities across AI-powered content, campaign execution and enterprise demand generation”, said Genesis Capunitan, CEO at TivaSync.
This partnership helps marketers generate higher-quality leads, remove operational friction, and improve the overall effectiveness of their demand gen efforts.
For more information, please contact us at convertr.io/contact.