Live webinar

The blast radius of bad lead and contact data is widening

What one bad record costs in pipeline and revenue now that AI acts first

For most of martech’s history, a marketer was in the loop to ensure contact data quality and integrity. Today, AI autonomously scores and routes records upon arrival. When an erroneous record enters the system, it inflates the pipeline forecast, and every tool synchronising with the CRM inherits the error.

Session details:

November 3, 2026 11:00 AM ET

Virtual

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About the event

In this webinar, Scott Brinker, editor of Chiefmartec and a leading AI and marketing analyst, will explore why trusted contact data is essential for AI-powered marketing. Drawing on the 2026 Lead & Contact Data Benchmark, he’ll show how leading marketing and revenue teams are building governed data foundations to maximize returns on their AI investments.

In this session, you’ll learn why:
  • Unchecked records impact both the pipeline teams report and AI returns
  • An agreed standard with nothing enforcing it leaves Sales chasing leads that were never qualified
  • The teams seeing the strongest AI returns treat governance as an accelerator rather than a delivery delay
  • Clear accountability and ownership over data accuracy matters more when AI is making the decisions
Featured Speakers:

Scott Brinker

Editor

chiefmartec

Scott Brinker is an entrepreneur, author and martech expert. Scott brings decades of experience at the intersection of marketing and technology, including serving as HubSpot’s VP of Platform Ecosystem for 8 years. Since 2008, he’s run chiefmartec, a marketing and technology site known for mapping the growth of the marketing technology industry.

Jason Gladu

Chief Alliances Officer

Convertr

Jason helps B2B companies eliminate data chaos before it ever reaches their tech stack. As CAO at Convertr, he’s focused on building revenue-grade data infrastructure that validates, enriches and routes lead data in real time. This ensures GTM systems perform better, pipeline moves faster and AI can be activated with confidence.

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