LIVE WEBINAR

5 Data Quality Non-Negotiables for High-Growth B2B Marketing in 2026

3 February 2026 | 11am ET

What top performers know about data sourcing, verification, and compliance—and how to make it your advantage.

High-performing B2B marketers share one critical trait: confidence in their data. Research shows teams that trust their data are 3× more likely to drive revenue growth, launch faster campaigns, and hit pipeline targets.

In this webinar, Karie Burt, Chief Privacy Officer at Anteriad, and Jason Gladu, Chief Operations Officer at Convertr, break down the 5 data quality non-negotiables that separate high-growth teams from the rest and why ethical sourcing must be paired with rigorous verification to protect brand trust and performance in the AI era.

We’ll cover:

• Why source + verification must work as one system
• The 5 quality checkpoints required before data enters your CRM, MAP, or AI
• How to protect brand safety and compliance as AI adoption accelerates
• Where AI adds value and where it introduces risk without governance
• Real-world proof of how activation-ready data drives conversion

Who Should Attend

B2B marketers, demand generation leaders, and RevOps teams looking to scale performance without sacrificing compliance, speed, or trust.