Live webinar

5 gaps between what B2B marketers believe about their data and what’s actually true

Tuesday 17 June 2026 | 11:30 am ET

New research from over 450 global marketers reveals the confidence gaps quietly undermining your pipeline and how to close them.

In this 30-minute session, leaders from Anteriad and Convertr unpack the 5 most eye-opening gaps from the research and show you exactly how to close each one before it costs you another quarter.

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About the event:
Most B2B marketers say they’re confident in their data, but their pipeline tells a different story. New research across 450+ marketers in the US, UK and APAC reveals a widening gap between how confident teams feel about their data and what that data can actually do in market. The teams closing that gap share something in common: they’re getting both sides of the equation right—quality data coming in with rigorous verification on the way out.

 

What You’ll Learn:
  • The Confidence-Proof Gap—Most marketers believe they have this covered. The data says something different.
  • The CFO Alignment Gap—Misalignment isn’t just a relationship problem. It shows up in your budget.
  • The Infrastructure-Action Gap—Most teams know what’s slowing them down. The harder question is why they still can’t act on it.
  • The Buying Group Maturity Gap— Most teams have started. The ones pulling ahead have something different: full implementation.
  • The Channel-Audience Inversion—A small shift in how you plan is producing an outsized difference in results.
Who Should Attend:
B2B marketers, demand gen leaders and RevOps teams who want to stop guessing about their data and start proving its impact in pipeline.
Featured Speakers:

Jason Gladu

Chief Operating Officer

Convertr

Jason helps B2B companies eliminate data chaos before it ever reaches their tech stack. As COO at Convertr, he’s focused on building revenue-grade data infrastructure that validates, enriches and routes lead data in real time. This ensures GTM systems perform better, pipeline moves faster and AI can be activated with confidence.

Lynn Tornabene

Chief Marketing and Product Officer

Anteriad

Lynn leads Anteriad’s global marketing strategy and is the driving force behind the B2B Marketing Edge research program. She brings a data-first perspective to campaign architecture, executive alignment and connecting marketing investment to pipeline outcomes.

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