Most conversations about AI in the enterprise still focus on efficiency. Make this process faster. Automate that workflow. Save 20% of someone’s time.
But that’s not the real opportunity. The real shift is what happens after automation, when systems can start to reason, adapt and create entirely new forms of work that humans couldn’t scale before.
As Box CEO Aaron Levie said recently:
“In five years, 95% of the tokens used by AI agents will be on tasks humans never did before.”
That’s not about replacing people. It’s about unlocking potential — new categories of work that were once too complex, costly or time-intensive to even attempt.
Enterprises can’t reach the next phase (after automation) if their data isn’t ready, whether it’s due to disconnected systems, duplicate records and/or broken integrations. Even the most powerful AI agents can’t reason with inconsistent or non-compliant data.
Before you can automate intelligently, you have to establish data integrity to ensure every record is clean, connected and compliant. Without that foundation, AI becomes noise, not intelligence.
We see this as the defining shift in enterprise automation. The first wave was about doing existing work faster, but the next wave is about teaching systems to understand what work needs to be done at all.
That’s where Convertr comes in. Our platform serves as the governed automation fabric — the layer that validates, enriches and orchestrates data across the enterprise in real time. It’s what allows both humans and AI agents to operate on trusted, standardised information.
When that foundation is in place:
We’re not claiming the future has already arrived, but we’re building the bridge to it.
Every new agent, automation and workflow running on Convertr moves organisations closer to true intelligent operations. This allows AI to act faster and smarter, where systems start to discover, optimise and create value in ways humans alone never could.
Convertr’s role is to make that evolution possible and ensure intelligence starts with integrity.
In a few years, the companies that lead their industries won’t be the ones that automated the most. They’ll be the ones that govern their automation best, creating the conditions for intelligence to thrive safely and at scale.
That’s where Convertr is focused: powering the data integrity layer for the agentic enterprise and laying the groundwork for the next era of intelligent work.
Interested in learning more about why clean, governed data is now the most strategic enabler of the modern GTM stack and what enterprise teams must do to avoid falling behind? Check out The Future of AI-Ready Marketing Infrastructure eBook.
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