ROUNDTABLE DINNER Move Fast, Break Nothing: AI in Modern Marketing Ops AI has given your marketing team superpowers. It can generate, enrich, score and route leads at a scale and speed that would have seemed like science fiction five years ago. But there’s a catch. AI doesn’t just accelerate your wins — it institutionalises your mistakes. Bad data doesn’t sit quietly in a spreadsheet anymore. It gets amplified, acted on and baked into decisions before any human has a chance to catch it. Join us for a collaborative, off-the-record discussion where we’ll cover: Redefining data quality for the AI era Realising the efficiency potential of AI without sacrificing integrity The risks of institutionalizing bad data with AI Real moments when AI moved fast and data paid the price — and what actually changed afterward. About the event: Venue Ethel’s Fancy Date & Time April 14th 6:30 – 9:30 PM PT Event Format Roundtable Dinner ABOUT THE VENUE Ethel’s Fancy A Michelin-recognized gem in the heart of downtown Palo Alto, Ethel’s Fancy is the passion project of Chef/Owner Scott Nishiyama. Named in honor of his mother and grandmother, the restaurant reflects that warmth in every detail. ABOUT THE MODERATOR Scott Brinker The evening’s conversation will be facilitated by Scott Brinker, entrepreneur, author and martech expert. Scott brings decades of experience at the intersection of marketing and technology, including serving as HubSpot’s VP of Platform Ecosystem for 8 years. Since 2008, he’s run chiefmartec, a marketing and technology site known for mapping the growth of the marketing technology industry.