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Roundtable dinner

Move Fast, Break Nothing: AI in Modern Marketing Ops

AI has given your marketing team superpowers. It can generate, enrich, score and route leads at a scale and speed that would have seemed like science fiction five years ago. But there’s a catch.

AI doesn’t just accelerate your wins — it institutionalises your mistakes. Bad data doesn’t sit quietly in a spreadsheet anymore. It gets amplified, acted on and baked into decisions before any human has a chance to catch it.

Join us for a collaborative, off-the-record discussion where we’ll cover:

  • Redefining data quality for the AI era
  • Realising the efficiency potential of AI without sacrificing integrity
  • The risks of institutionalizing bad data with AI
  • Real moments when AI moved fast and data paid the price — and what actually changed afterward.
About the event:
Venue

Venue

Coquette

DateTime

Date & Time

July 21st 6:30 – 9:30 PM ET

About the venue

Coquette

Join us at Coquette, a coastal Mediterranean restaurant in Seaport. Drawing inspiration from the sun-drenched flavors of the Mediterranean coast, Coquette’s menu features fresh seafood, a stunning raw bar, Capri-style pizzas, and sophisticated entrées. Come ready to connect over good food, upscale libations and an atmosphere of casual elegance.

Learn more

About the moderator

Scott Brinker

The evening’s conversation will be facilitated by Scott Brinker, entrepreneur, author and martech expert. Scott brings decades of experience at the intersection of marketing and technology, including serving as HubSpot’s VP of Platform Ecosystem for 8 years. Since 2008, he’s run chiefmartec, a marketing and technology site known for mapping the growth of the marketing technology industry.

ScottBrinkerHeadshot