ROUNDTABLE DINNER Move Fast, Break Nothing: AI in Modern Marketing Ops AI has given your marketing team superpowers. It can generate, enrich, score and route leads at a scale and speed that would have seemed like science fiction five years ago. But there’s a catch. AI doesn’t just accelerate your wins — it institutionalises your mistakes. Bad data doesn’t sit quietly in a spreadsheet anymore. It gets amplified, acted on and baked into decisions before any human has a chance to catch it. Join us for a collaborative, off-the-record discussion where we’ll cover: Redefining data quality for the AI era Realising the efficiency potential of AI without sacrificing integrity The risks of institutionalizing bad data with AI Real moments when AI moved fast and data paid the price — and what actually changed afterward. About the event: Venue Jeffrey’s Date & Time April 7th 6:30 – 9:30 PM CT Event Format Roundtable Dinner ABOUT THE VENUE Jeffrey’s A true Austin institution, Jeffrey’s has been defining fine dining in the Lone Star State since 1975. Originally a quiet neighborhood café in the historic Clarksville district, it was reimagined in 2013 and now stands as one of the city’s most celebrated dining destinations — without ever losing the warmth that made it a neighborhood favorite in the first place. ABOUT THE MODERATOR Scott Brinker The evening’s conversation will be facilitated by Scott Brinker, entrepreneur, author and martech expert. Scott brings decades of experience at the intersection of marketing and technology, including serving as HubSpot’s VP of Platform Ecosystem for 8 years. Since 2008, he’s run chiefmartec, a marketing and technology site known for mapping the growth of the marketing technology industry.