Convertr & the California Consumer Privacy Act (CCPA)

If you have questions or queries about the services provided by Convertr, get in touch via or contact us.

Disclaimer: The following information is not legal advice.This page is only intended to summarize the main points of the CCPA and inform you, our customers, about how Convertr can be used in a compliant manner. We recommend that you work with a trusted legal partner to fully understand your obligations under the CCPA.

What is CCPA?

The California Consumer Privacy Act, also referred to as CCPA, is a privacy-centric law aimed at protecting the privacy of California consumers. January 1st 2020 is CPPAs compliance date. Enforcement of the CCPA is now expected 1st July 2020.

The intentions of the Act are to provide California residents with the right to:

  • Know what personal data is being collected about them.
  • Know whether their personal data is sold or disclosed and to whom.
  • Say no to the sale of personal data.
  • Access their personal data.
  • Request a business to delete any personal information about a consumer collected from that consumer.
  • Not be discriminated against for exercising their privacy rights.

The CCPA applies to any business, regardless of their location, that collects personal data from consumers (in this case California residents) and meets at least one of the following thresholds:

  • Has annual gross revenues in excess of $25 million;
  • Possesses the personal information of 50,000 or more consumers, households, or devices; or
  • Earns more than half of its annual revenue from selling consumers' personal information.

How does the CCPA affect Convertr?

Convertr proactively works to ensure our internal practices and platform adhere to global compliance requirements. With our early adoption of compliant practices and product updates for the General Data Protection Regulation 2016/679 (GDPR), we were well-positioned to meet the needs of CCPA.

For our data collection and processing purposes, we have reviewed our Privacy Policy, Cookie Policy and Terms of Service for necessary updates and are already equipped to service data requests. As noted in our Privacy Policy, Convertr will NEVER sell personal data to third parties.

For our customers, the Convertr platform enables our customers to:

  • Capture and track consent in accordance with their policies
  • Provide consumers with the option of opting out of the sale of their personal data
  • Adhere to requests for personal data or data deletion
  • Securely process consumer data

We recommend that you work with your legal counsel to ensure the Convertr platform is used in accordance with your specific compliance needs and business processes.

Am I CCPA compliant by using Convertr?

Convertr does not guarantee CCPA compliance or any other regulation, but when used properly our platform enables you to meet compliance requirements regarding:

  • Implementing reasonable security practices to protect consumer data
  • Acquiring, processing and storing customer data with consent
  • Requests for data access and deletion

How does Convertr help my business adhere to CCPA?

Implementing reasonable security practices to protect consumer data
Convertr is ISO 27001 certified, which means we adhere to the highest data security standards and share best practices with our customers. We also remove many manual data processes that would otherwise put a business at risk.

Acquiring, processing and storing customer data with consent
During customer acquisition, the Convertr platform provides multiple tools to capture consent including web forms, double opt in via email and user confirmation. Consent is then securely stored with the user profile and can be delivered to additional platforms. This process provides a full profile of the consumer’s data with a clear record of consent and routes consumers to the proper channels based on that consent.

Requests for data access and deletion
The Convertr platform marks all data with a unique lead ID to make identifying the individual simple. Our customers can easily find customer profiles, export data for the consumer and erase all data. The platform will also provide a record of where data was routed to improve visibility into additional platforms that will need to be reviewed and addressed.

As always, your privacy and that of your users is a high priority for our team. We've built tools to make it easy for you to address requirements with the ever-evolving privacy laws—but if you have any questions with regards to these tools, please contact us at

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