EvolveBPM Selects Convertr to Optimise Lead Data Management and Accelerate Project Delivery

By Convertr - August 2, 2022

The new partnership will enable EvolveBPM to utilise Convertr’s lead processing platform and data processing systems.

London, UK and Denver, USA – July 2022: Convertr, the lead generation data routing and optimization platform provider has been selected by disruptive revenue growth (RG) solutions provider EvolveBPM to help it expand capacity and control operating costs. The new agreement will also enable EvolveBPM to tap into Convertr’s large and growing ecosystem of publishers, brands, and martech providers, further increasing its presence with partners and customers in the UK, US, and Europe.

Growing demand

According to Forrester, global marketing spend is to grow 30% by 2025, and reach a value of over $4 trillion USD, as businesses increasingly look for better ways to engage with their customer base. Serving over 25 businesses already, EvolveBPM is seeing huge demand for its disruptive revenue growth solutions. To meet this demand, it needed a lead data routing and optimisation process that would not only increase its existing team’s capacity but also be able to scale as the business grows.

“As soon as we started speaking with Convertr we knew we had found a partner that shared our vision and ambition,” said Satish Sadasivan, CEO of EvolveBPM.

“With Convertr’s lead processing platform in place, our sales teams can now streamline and automate mundane, yet time-intensive processes like lead validation, enrichment, formatting, cleansing, and routing. Before engaging Convertr we realised that as we grew, our operational costs increased at the same rate, which impacted our profitability. Now by improving our lead management process, we can grow sustainably, and reinvest in other key areas of the business.”

With built-in integrations and an API hub, Convertr’s lead processing platform connects demand channels such as lead files, paid media, and content syndication, with CRM or analytics platforms including Salesforce, Marketo, Hubspot, and Microsoft Dynamics. Powered by its AI and in-built pre-defined rules engine, it can automate processes such as lead data validation, enrichment, formatting, and routing while in transit. By automating lead data management processes, Convertr can increase lead and conversion velocity.

Support and service

Convertr technology and data management process is further enhanced with 24/7 support and expert advice in lead-to-revenue management. Working closely with its customers from set up and integration through to training and on-hand technical support, Convertr ensures its clients can always access the full value of its platform and process.


“EvolveBPM’s amazing growth has demonstrated the demand for its services and the power of its unique 6W framework as it is already helping customers reduce inside sales costs and increase revenues,” said Emma Bowkett, Founder and President at Convertr.

“We are excited to support EvolveBPM with its next growth phase and connect it with our wider ecosystem of brands, publishers, and martech providers. As businesses recover from the pandemic looking to retain existing customers, recapture lost ones and engage new ones, the demand for high-quality leads is becoming increasingly important. EvolveBPM is perfectly placed to help B2B businesses across the globe exceed their revenue goals.”

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