Archive: June 2019

Bringing you the latest product releases, leading insights, and the latest news and company updates about everything Convertr.

QA & Integration Drop-Down Improvements

QA and Integration job settings now have even more options to choose from when referencing a field. You can now send information within your integration as to when you initially processed the data, alongside the date, the status, and the correspondin

Value Transforms Update

Our new ‘Value Transform’ addition now lets you trigger a transformation from a blank value, meaning empty values can now have data assigned to it.  An example use case may occur if you have a non-mandatory field. However, you still need to app

Batch Integration Improvements

Our ‘Batch CSV Integration’ feature now allows you to send a cumulative file. On the integration, you will see a new setting called file_type with two options; default or cumulative. Selecting cumulative will generate a report that contains a

Marketo Connected App

Working in conjunction with our recent Marketo Partnership, we have launched our ‘Marketo Connected App’ feature, enabling you to create an integration to retrieve data from this 3rd party system. Find this feature under the ‘Connected Apps’

An Interview With Convertr Chairman Keith Wallington

Here at Convertr, we’re always looking to the future. Whether we’re anticipating new legislation, adding the features that our clients need most, or adapting our product to the shifting landscape of MarTech, we know the only way to improve is to

Convertr Dashboard V2

The Convertr team is very excited to announce our upcoming, phase 1 release of our v2 dashboard. Most Convertr clients will see the changes rolled out over the coming weeks. Why are we making these changes? As a product and tech team, we're constan

How To Use YouTube TrueView For Demand Generation

Digital video is taking over the marketing world. According to Animoto, 80 percent of millennials consider video content when making a purchase decision, and 60 percent prefer to watch videos rather than read a company newsletter. Brands are using Y

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